Interactive content such as predictive gaming, motion sensor gaming, and Augmented Reality (AR) Gaming are just a few examples that are sure to keep fans entertained. Fans have the option to filter, save, and favorite content based on their own preference. Fanisko Engage does this by allowing itself to be personalized by both the team and the user.
In order for the platform to be an appealing option for fans, it has to deliver on three key components: convenience, diversity, and versatility. Being a mobile-oriented platform, Fanisko Engage is aimed at targeting millennials by combining several marketing strategies into one. With the goal of helping advertisers target and engage the right audience, Fanisko’s developers have designed a one-stop fan engagement platform designed to increase mobile fan retention and digital engagement, as well as drive revenue opportunities. But even if fans keep themselves up-to-date on their team’s progress and upcoming events, they do it almost anywhere else than on the team’s own app. Some sports teams have developed their own apps in an attempt at funneling in their fanbase. Because of the almost overwhelming amount of content on the internet, they are very likely to be satisfied with whatever they discover on various social platforms. Pleasing a fan in this day and age isn’t hard.
Knowing how and when to post, what the fans are interested in, or what content should a team be focusing on is hard and needs a great deal of trial and -error before coming close to a good ROI.
Each of them specialize in only a few types of content, be it short clips, highlights, behind-the-scenes moments, and other such bite-size content. Yet, for all they have to offer, social platforms can become convoluted and somewhat hard to manage. The multichannel world, offers a great deal in terms of opportunity and diversity. Today’s sports fans are increasingly turning to social media and other forms of digital innovation for their daily dose of sports entertainment.
It wasn’t so long ago when broadcast TV held a monopoly over sports content and fan engagement, but things are now starting to change.
Sports marketing and fan engagement have changed a lot over the past years.